Tuesday, July 17, 2007

Light Doodles | Sprint

[ English ]
If you are in the U.S. you probably seen the sprint commercial with the light animations produced by Brickyard VFX. While the end results are fantastic, I wonder if projects like Pika Pika (see previous entry) get any credit for this, its seems to be the never ending story of the small independent project inspiring a large corporation that takes the concept to the masses and calls it self cutting edge and experimental. Watch the spot below, and the behind the scenes below it.

[ Castellano ]
Aqui el nuevo comercial the Sprint, producido por Brickyard VFX, si bien los resultados son asombrosos, me pregunto si proyectos como Pika Pika (leer blog anterior se llevan algun tipo de credito por esto, pareciera ser la historia interminable sobre el original proyecto independiente capturado por la gran corporacion y llevado a las masas, llamandose asi misma hip o experimental. Mira el spot mas abajo y como se hizo debajo de el mismo.

TV Spot:

Behind the Scenes:

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Anonymous peejee said...

You should also check out the amsterdam based Pipslab. They are havings shows using this concept now from over 10 years...

This http://www.pipslab.nl/graf/ multi camera project (done with analoge cameras, and scanned photos) is from 1998 (before the matrix...)

5:14 PM  
Blogger Miguex said...

Thanks pejee!
I actually know about Pisplab and that specific project still today, blows me away! Great work.

Picasso was also using the technique as well, I just think that this specific campaing looks too similar to Pika pika's project.
It was never my intention to suggest that they (Pika Pika) originated light drawing of course! :)

12:45 PM  
Anonymous Anonymous said...

yes. pika pika were not commissioned by sprint at all. sprint did approach and ask them how to do it. it's not so much that pika pika invented the technique, it's the communal aspect sprint applied to the commercial and how it was made with recruited artists/illustrators to "draw" that irks them.

-a friend of pika pika.

11:52 AM  
Blogger Miguex said...

Friend of pika pika: ;)
I agree..
please dont get me wrong. The spots are really nice.
And I can just watch pika pika for hours (in fact after seeing their work, I exeprimented with the same technique as well).

6:20 PM  

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